Saul’s experience suggests that companies need a developer, a designer and a distributor (could be two rather than three people):
- someone who understands how to build technologies and systems to solve problems
- someone who understands the human factors behind those problems, why they exist, what it takes to fix them and how to shape the experience
- someone who understands how to reach, talk to and sell to the people who’s problems are being sold – and keep finding more of them
So I know what I’m looking for, then…