Good reasons for brands to tolerate knock offs. Lots of people buy the real brand after buying the knock off. This was Microsoft's China strategy: so 95% is pirated? At least they are buying our stuff. #totrblog

Why Knockoffs Can Help a Strong Brand

Here is an excerpt from The Knockoff Economy: How Imitation Sparks Innovation, which has just been published by Oxford University Press. Next week, we’ll be taking questions from Freakonomics readers in a Q&A. We’ll also run a contest for the wackiest photo of a knockoff item.
The traditional justification for trademark law, which protects brands, has little to do with innovation. Instead, trademark law’s justifica…