Feedback Loops Are Changing What People Do is a remarkably dull title for an interesting article. It confirms that we can repeatably create 10% changes in behaviour using noticeable but unobtrusive prompts to induce feedback loops.

Think of the “your speed” feedback signs e.g. outside schools. These shouldn’t work, as you can easily find your speed on the dashboard. They don’t show images of dead kids, but still people slow down and continue to drive more slowly considerably beyond the sign itself.

So my idea is this: imagine if the vast resources and intelligences in the world of advertising moved from trying to make us do things we don’t want to, to helping us do things we do want to do but aren’t good at. Win-win.