Lots of articles seemed to make a theme today: it’s all very well saying you have a new media strategy, but are you really making the most of the opportunities offered to you?
First, a thought about social media metrics like followers. If you aren’t measuring business benefit, you aren’t really measuring at all.
This links in to one of the interesting points of the write up from the BBCs social media summit. Journalists may have found a natural place for themselves on Twitter, but this means they may be ignoring the wider engagement and news potential of other social media sites. Buzz is clearly what the news industry feeds off, but is it actually helping journalism?
James Altucher has written compellingly about his decision to self-publish from now on, and gives a useful primer to getting it done. I’m not sure everyone should self-publish a book, but it does look like anyone who writes a book should think about self-publishing. The broader question for me is this: given the lack of constraints on the internet-delivered book, will the format begin to evolve?
And finally, Jonny retweeted a marvellous link to the Boston Globe’s old 140 character news blackboards from the early to mid 20th century. The pictures of people “watching” the World Series are exactly like watching cricket matches on Twitter or Cricinfo. Brilliant. Everything new is old or whatever.