While the article can feel a little gushing, on reflection, I think there is some truth in this:

While others think entrepreneurs are taking risks, entrepreneurs don’t
see it that way because they have thought things through extremely well.
They also believe in their ability continuously to adapt the idea as
they drive toward a goal that they know is a huge win for everyone, and ultimately to reach that

Maybe they have seen a new “pattern” that will work before others have and appear to be doing something magical because of that. I also like the focus on continuous adaptation rather than having a fully formed idea off the block.