While the article can feel a little gushing, on reflection, I think there is some truth in this:
While others think entrepreneurs are taking risks, entrepreneurs donâ€™t
see it that way because they have thought things through extremely well.
They also believe in their ability continuously to adapt the idea as
they drive toward a goal that they know is a huge win for everyone, and ultimately to reach that
Maybe they have seen a new “pattern” that will work before others have and appear to be doing something magical because of that. I also like the focus on continuous adaptation rather than having a fully formed idea off the block.