Two things we should teach everyone: the nocebo effect is a very strong version of priming. How is it that people can get symptoms from a sugar pill? Because their brain is doing some clever / weird stuff. How is it that telling people they are wearing knock-off Prada specs causes them to be less honest subsequently? Because their brain is doing some clever / weird stuff.

The main thing is this: if someone works out an easy to communicate and execute method of priming for interviews or meeting decision-making, lord help us all.