Great name! More seriously, Guy points to him as an excellent source, and he’s right.
- Why doesn’t Disney create whole new mobile experiences? Equip everyone who goes to Disneyworld with a device and you’ll soon get a sensible working population.
- Is Wikicalc a disruptive spreadsheet?
- What are the new 4Ps of marketing?
- Presence (not place)
- Persuasion (not promotion)
- Price (dynamic) not price (static)
- Personalisation (not product)
Good stuff and thoughtful.