Pledgebank, one of the e-Innovations funded projects has helped create an organisation. The pledge was “I’ll set up a fiver a month standing order if 1,000 other people do”. Over 1,000 have, which gives a minimum starting point of £60k a year – enough for part time part-paid volunteers (or a full-timer) and some marketing. Nice idea, and I’m sure there are a whole pile of similar national, regional and local organisations that could work the same way. Question: how many people will convert to paying having signed the pledge. It’s not an eBay thing where there is a legal relationship once you offer to buy something.