Interesting story: VeriSign issues false Microsoft digital certificates. This is very similar to the identity theft busboy. These are not Internet stories at all – it’s no different to me forging a credit card and pretending to be Spielberg. Actually, I’d have to be shorter, balder and grow a beard. But anyhow.Following on from McKinsey report that suggests that 89% of book buyers buy at the first site they hit, WebWord suggests that there is a big lie going around on the internet: that another site is just a click away. In summary, Every Click is an Investment.